Entrepreneurship strategy for improving business performance using internet technology-based business application
Purpose – to conduct an empirical test over the effect of entrepreneurship competency on business performance using Internet technology-based business applications.
Design/Method/Approach. The research population is from small-and-medium Enterprises (SMEs) in the city of Tarakan. The determined sample is based on the observed area; hence, the technique is called probability sampling area. The data analysis technique is Partial Least Square-Structural Equation Modelling (PLS-SEM), run by WarpPls 6.0.
Findings. This research's results indicate that entrepreneurship competency has a positive impact on Internet technology-based business applications. Besides, internet technology-based business application mediates the effect of entrepreneurship competency on business performance.
Theoretical implications. The results support the Resource-Based View Theory, stating that the competitive advantage of an enterprise is derived from its unique resource.
Practical implications. Internet technology-based business applications can be used as entrepreneurship strategies to develop business performance.
Originality/Value. The originality of this research is the internet technology-based business application as a mediating variable between entrepreneurship competence and business performance.
Research limitations/Future research. The research has its limitations; it only uses limited SME research samples in the city of Tarakan. Future research can expand the sample through other Indonesian cities.
Paper type – empirical.
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