@article{Savchenko_Sazonets_2013, title={Innovative approaches to control the development of Olympic sports}, volume={21}, url={https://mi-dnu.dp.ua/index.php/MI/article/view/34}, DOI={10.15421/191304}, abstractNote={<p>The experience is studied of the world’s leading sports and is analyzed the economic<br>situation in Ukraine, which has a significant impact on the operation and development<br>of Olympic sports and the sports industry. The importance of optimally using funds of<br>sports organizations is revealed. The directions of cooperation of managers and marketers in the sport, on raising sponsorship funds for innovative approaches are considered. The experience of preparing for the Olympics in Sochi in 2014 is studied</p&gt;}, number={2}, journal={European Journal of Management Issues}, author={Savchenko, V.G. and Sazonets, V.I.}, year={2013}, month={Feb.}, pages={24-32} }